MARK RILEY: MEDIA ADVISOR, STRATEGIST, AND COACH
Mark Riley is a New York City-based media advisor, strategist and coach. His expertise is derived from three decades working as a major-market journalist and broadcaster, with a specialty in politics and culture. He served as on-air host and reporter for Air America, WLIB, and WWRL. He interviewed and covered New York’s leading civic and government leaders, and he knows first-hand what makes a great story and an effective media campaign.
Clients include:
• elected officials
• unions
• advocacy groups
• recording artists
Services include:
• acting as press representative and media liaison on behalf of the client
• writing and issuing press releases
• helping to distill complex policy positions for media consumption
• training clients in proper interview techniques
• working one-on-one and with groups to ensure their comfort prior to media appearances
• managing crisis communications.
Mark Riley is a “results and outcomes” strategist with an extensive list of personal media contacts. Whether training one-on-one or in a group setting, clients will be armed with the knowledge necessary to be effective spokespersons, whatever the product, issue or cause.
Messaging and Thought Leadership
When a client has a message or product to promote, Mark Riley helps mold it to be “bullet proof”, as well as to establish the client as a leader in his or her field. This has the additional benefit of creating the perception of the client as a “go to” person for future media coverage.
Preparation for Media Contact
With 30 years’ experience on the other side of the microphone, Mark Riley knows what reporters and interviewers want. He prepares clients to deliver no matter what the circumstance. Clients are taught proven techniques, how to research the interviewer, how to control the direction of any interview, and how to avoid common pitfalls and mistakes.
Crisis Communications
Negative publicity or media coverage can happen to anyone. Mark Riley is available 24/7 to develop effective means to make a bad story a non-story! Interview preparation to deal with negative press is also a specialty area of expertise.
Having your say…